The media industry is at a crossroads, with emerging tools, the rise of generative AI, and evolving consumer behaviors reshaping how we connect and engage with audiences. With change comes opportunity, and I thrive on navigating these challenges to deliver innovative, impactful solutions.
As a purpose-driven, multidisciplinary media professional with over two decades of experience, I bring a rare blend of creative storytelling expertise and technical acumen to every project. I excel at bridging the gap between business, creative, and technical teams, ensuring seamless collaboration and producing exceptional content for broadcast and digital, that drives engagement and inspires change.
Adaptable, curious, and quick to learn, I approach each challenge as an opportunity for growth and transformation. With a deep commitment to quality and an eye for fairness and accuracy, I’ve embraced opportunities to master new tools and techniques. I see technological advances as a way to amplify creativity, streamline workflows, and unlock groundbreaking possibilities for the media industry.
Whether I’m crafting a compelling narrative, optimizing production workflows, or leveraging data to enhance audience engagement, I take pride in blending strategy with creativity. I’m passionate about telling powerful stories that resonate with audiences and look forward to shaping the future of media with tools, technology, and innovation at the forefront. Let’s work together to turn this vision for the future of media into reality.
Key Skills
Video Production Expertise: Proficient in all phases of production, including preproduction, studio production, field production, and postproduction.
Creative Storytelling: Experienced in crafting compelling narratives for diverse platforms and audiences, ensuring content is both engaging and impactful.
Writing and Editing: Strong skills in writing, copy editing, and quality control to maintain and enhance content standards.
Project and Team Management: Proven ability to lead creative teams, manage projects, and deliver high-quality results under tight deadlines.
Cross-Functional Collaboration: Skilled at working with technical and non-technical teams, bridging communication gaps, and translating complex concepts into accessible ideas.
Content Strategy: Expertise in developing and executing content strategies informed by data analysis and user engagement metrics.
Technical Proficiency: Adept at using a variety of multimedia tools and technologies to create videos, articles, photo essays, and other digital content.
Problem-Solving and Adaptability: Thrives in fast-paced environments, tackling challenges with innovative solutions and a commitment to excellence.
Leadership and Mentorship: Experienced in mentoring team members, guiding creative processes, and fostering a collaborative, productive work environment.
Remote Work Acumen: Over 4.5 years of remote work experience, demonstrating reliability, independence, and effective communication in virtual environments.
Technical Toolbox
Adobe Creative Cloud: Highly proficient in Premiere Pro, Photoshop, After Effects, Illustrator, and Media Encoder. I use these tools to craft compelling videos, enhance images, create motion graphics, and optimize media workflows.
Google Workspace: My preferred ecosystem for productivity and collaboration, from Docs and Sheets to Drive and Meet. While I default to Google, I’m also comfortable navigating the Microsoft 365 suite.
Generative AI: A strong believer in leveraging AI to enhance creativity and efficiency. ChatGPT is my go-to, but I’ve explored a range of tools for content generation, workflow automation, and ideation.
Social Media: Experienced in publishing, optimizing, and analyzing content across platforms like YouTube, Instagram, Twitter, LinkedIn, and TikTok. I’ve managed content strategies and engaged audiences to drive visibility and reach.
Content Management Systems (CMS): Ask me about my CMS work at Local Now, where I oversaw content strategy, migration, and workflow improvements to enhance user experience and efficiency.
Media Asset Management Systems (MAM): Skilled in organizing, tagging, and optimizing media libraries for seamless retrieval and collaboration. My experience includes managing large-scale archives to support video production and distribution.
Customer Relationship Management Systems (CRM): Spearheaded a Salesforce migration at a former employer, streamlining processes and improving data organization for more effective client and content management.
Search Engine Optimization: Adept at optimizing video descriptions, metadata, and content for search visibility. I understand how algorithms impact discoverability and apply data-driven strategies to maximize engagement.
Why me?
I have worked with esteemed organizations such as Local Now, The Weather Channel, PBS, and Comcast, alongside educational institutions, municipalities, independent production companies, and through my own freelancing and entrepreneurial ventures. My expertise lies in translating complex concepts into accessible, audience-focused content. With a professional career spanning back to the 1990s, I have witnessed and adapted to the industry’s evolution from analog to digital and from broadcast to social media. Notable projects include The Art of Movement, where I combined creative storytelling with advanced video editing, sound design, and motion graphics. I have a proven track record of managing projects and teams with reliability, adaptability, and effective collaboration—whether in the office, on location, or in remote work environments.. Visit my LinkedIn profile for more details about my experience.